“Fuck it, let’s do it.”

The magical power of making decisions.

A good decision must well be contemplated.

Right?

Wrong.

More often than not, it doesn’t matter what decision you make — you just need to make one.

In our business, we’ve had an issue with our operations for quite a while. It’s not like they don’t work — they get the job done. But they’re, along with some of our marketing, the biggest bottleneck that we have. We’ve known that for a while — yet we have never changed anything…