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Commitment: Why You Should Never Click The Maybe Button
“Don’t be a maybe” — every Marlboro commercial not so long ago
Cigarettes are trash. There is not a single good thing about them. They’re expensive, they make you smell like an ashtray, heavily impact your athletic ability and worst of all, they kill you. To a rational mind, there is absolutely no point in smoking a cigarette. Want a high? Go lift some weights. Flirt with a beautiful woman. Play an instrument. But don’t ruin your body and your wallet for the sake of being cool, getting a buzz or getting to know people — the usual “excuses” smokers have. There are plenty of alternatives for that.
That being said, I’m a big fan of cigarette commercials. More specifically, of the Marlboro commercials a while ago. Their line was “don’t be a maybe”. And while they were referring to the feeling of freedom that you get when you smoke, I liked the overall message. You really shouldn’t be a maybe. As a matter of fact, the word “maybe” should not even exist in your vocabulary. But in order to elaborate that, let me back up a little bit.
It’s summer in Frankfurt, and my birthday is coming up. I may or may not be throwing a rad house party (of course I won’t, dear landlords), but for the sake of this exercise, let’s assume there will be one. From my startup experience…
